“Nothing In Life Is As Important As You Think It Is, While You Are Thinking About It” ,

                                                                                                        …..Daniel Kahneman

Focusing Illusion (Effect) is a cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decisions, and disregarding the less conspicuous.  For instance both people who live in California and in Minnesota, believe that Californians are happier because both focus on the sunnier weather in California. But Californians are no happier than Minnesotans’

Daniel Kahneman briefly explains the focusing illusion in his 2011 Edge.org response to the annual question,..”What Scientific Concept Would Improve Everyone’s Cognizant Toolkit?”

The focusing illusion is one of dozens of cognizant biases that describe people’s unconscious psychological biases and corresponding behaviors.  There is a lot overlap in the meaning of different cognizant biases. They are mostly variations of neural proximity effects,…we are all strongly influenced by things we are focused on, group opinions and pressures, loud or forceful individuals, and a list of other behaviors that can be exploited by others to manipulate or sell something to us.